Adriana founded Pozzani & Associates in 2003 and serves as the President and CEO. With 20 years of experience in Strategy and Brand Management, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and Citibank. After being classically trained in Brand Management at P&G Brazil – where she managed Pampers and Always – Adriana came to the USA and earned her MBA from Harvard, graduating in 1996 with Second Year Honors. Her International experience has taken her throughout Asia, Russia, Middle East, Greece, Israel, and Latin America.
Adriana also brought her experience and expertise to Health Care, recently leading the Marketing and Corporate Communications team for St Joseph Health System, a $4 billion non-profit health care organization with Hospitals in Northern and Southern California, Texas and New Mexico. Her vision has led to the development of a pioneer study on Consumer choices in health care, including behavioral segmentation.
Her passionate support for HearAid Foundation comes from her first hand experience of seeing the devastation from hearing loss and the amazing recovery made possible by proper hearing aids.